Today, Snapchat has more than 293 million daily active users around the globe. The app then quickly reached a milestone of 100,000 daily active users about a year after launch.
The Picaboo app didn’t take off right away, with only 127 users in its first few months.Ī rebrand to Snapchat and release on Android fueled rapid growth. The app, originally called “Picaboo”, was initially only available on iOS. Snapchat launched in July 2011 as an “ephemeral” messaging platform.
